McDonald’s is known around the world for valuing and investing in the constant learning and training of its employees and partners, providing a solid foundation for them to build rewarding and long-lasting careers.
McDonald’s University (HU) was one of the first corporative universities in the world and the first one in the restaurant segment. It opened its doors in 1961, in Illinois in the ground floor of a McDonald’s restaurant in Elk Grove Village. During the 70s, the university expanded, changed twice its address, increased the number of classes and moved to Oak Brook, Illinois, to a building beside the headquarters of the company. Over its 50 years, McDonald’s University remains faithful to its mission of developing talents and spread the pillars that make the brand successful: quality in products and services, in a place where severe cleaning systems, hygiene and food safety, at a fair value for the customer. Every year, 5 thousand people in average graduate from the University. Since its opening, nearly 120,000 students coming from 120 countries have taken the courses of the Hamburger University. Due to this fact, HU offers its courses with interpretation in 22 languages. The level of recognition of McDonald’s University is such that the American Council of Education accepts hours of courses taken in it as credits valid for graduation from other universities, in the Business Administration area. Besides Oak Brook, Illinois (USA), the other McDonald’s Universities are located in Tokyo in Japan; London in Great Britain; Sydney in Australia; Munich in Germany; Shanghai in China; and in Barueri (SP), Brasil.
OAK BROOK, USA
The HU Oak Brook trains students from over 120 countries. Simultaneous course interpretation is available to students, covering over 28 different languages.
The HU Japan training center opened in 1971, one month after the first McDonald’s restaurant opened its doors in Ginza, Tokyo. The HU Tokyo recently introduced a brand new e-Learning system to promote self-directed learning among the company’s employees.
The HU London offers training courses for Belgium, Denmark, Finland, Greece, Ireland, Netherlands, Iceland, Italy, Malta, Israel, Norway, Sweden, Switzerland, and the United Kingdom. The university’s faculty trains over 2,300 students every year.
HU Australia, based in Sydney covers all countries of the APMEA region. Recently, it changed its name to “Charlie Bell School of Management”, in honor of Charlie’s work and positive influence over McDonald’s around the world. The University opened its doors in 1989. On average, the HU trains 5,000 managers from the following countries: Australia, New Zealand, Malaysia, Indonesia, Philippines, Singapore, Thailand, India, South Africa, Fiji, French Polynesia, Tahiti, and South Korea, among others.
The HU Munich shares the building with the German corporation. Courses are available with simultaneous interpretation covering a wide array of languages (Croatian, Czech, German, Hungarian, Romanian, Polish, and Russian.)
The HU China – the seventh McDonald’s University worldwide – was founded in 2010 to be the hub for training managers of the Greater China region, which includes China, Taiwan, Hong Kong, and Macau. In addition to core curriculum courses, this HU also offers a leadership school to train and perfect leadership skills.
SÃO PAULO, BRASIL
Arcos Dorados operates the McDonald’s brand in Brazil and other Latin American countries. Backed by investments in the order of R$ 7 million, the HU Latin America opened its doors on October 17, 1997 and has welcomed over 120,000 students in educational activities and courses since then. The HU finished a complete makeover of its Brazilian campus in 2011, in addition to introducing a revamped curriculum.
The HU received the LEED (Leadership in Energy and Environmental Design) certificate in 2012, shortly after its re-opening as a sustainable building. The brand new curriculum ensures the continuous learning of all McDonald’s employees and guests, receiving international groups and students from all across Latin America. Most courses offered by the McDonald’s University are designed for employees across multiple management and leadership positions – from both restaurants and offices. HU courses are also available to franchisees and suppliers of the McDonald’s System. In addition, it offers activities opened to the community, students and other interested parties.
The mission of the McDonald’s University is to become Arcos Dorados’ organizational culture hub, introducing a continuous Education process for the value chain and transforming knowledge into actual business results.
+ Training + Talent offer
+ Career Development
+ Long Term Perspective
+ Profitability for Arcos Dorados
Located in Alphaville, Barueri (São Paulo), next to the headquarters of McDonald’s Brazil, the Latin America McDonald’s University was built under the same layout of the U.S. Hamburger University. Designed by architect Lélio Machado Raine, the University building covers a total area of 3,500 m2.
With capacity for more than 300 students at any given time, the building’s infrastructure includes a 160-seat auditorium, the McDonald’s Nutrition Center, library, classrooms and meeting rooms, common area, and booths for interpreters.
The building also features three large classrooms – each supporting up to 50 students – equipped with cutting-edge technology resources (videoconference and terminals).
The HU also has a soccer field, barbecue area, and a gym to promote integration among students, faculty and employees.
Centers of academic training
Considering the extensive market operated by Arcos Dorados, the training structure was organized in Training Centers geographically separated by Divisions and Regions.
There are over 20 units associated to the Latin America HU across all 4 divisions: Brazil, Caribbean, Northern and Southern Latin America. As a center of excellence, it is responsible for supporting and certifying the training centers in such Divisions/Regions.
Courses offered in Divisional Training Centers cover topics such as Communication, Leadership, Delegation, Training, Personnel Retention, and Encouragement, in addition to other operational elements, which ultimately help managers and coordinators successfully manage their restaurants and develop their teams.
In yet another step towards promoting the concept of nutritional responsibility, the McDonald’s University also features the McDonald’s Nutrition Center.
Its goal is to centralize and support all nutritional information regarding the products of the company, establish a nutritionist network, support the development of products and the creation of nutritional guides and tables, inform both internal and external audiences of the foods and meals offered by the company, and maintain a direct communication channel with mothers, physicians, and nutrition experts.
• Learning Consultancy, focused in: Curriculum, Faculty and Learning Partnerships
• Learning Technology Consultancy, addressing Teaching Technology and Innovation &Trends
• Delivery of Learning Consultancy, focused in: Logistics, Infrastructure and Financing, in the HU building and with support in the Training Centers.
Technology Learning Consulting
For McDonald’s, its Courses are part of a set of activities for the education and specialization of our managers, as well as a basic component of the career plan in each of the areas of the Business, mainly in Operations.
The facilitators of the “Core Curriculum” Courses should have, preferably, a career in Operations, to master the issues related with the operation of the business, both theoretical and practical.
FACILITATORS SELECTION AND EDUCATION PROCESS
Being a facilitator in these courses must be regarded as a very important privilege for the career of any professional of Arcos Dorados.
The person executing this task must be very well integrated in the McDonald’s system and address the teaching process with the due consideration, and most important, to the delivery of the course.
The figure below shows the selection process:
The HU’s remodeled facilities were designed to promote the rational use of natural resources, based on a more efficient structural layout.
Toilets are equipped with dual-flush valves, potentially reducing water consumption by up to five times when compared to conventional models. New faucets also mitigate water consumption by up to 55% if compared to standard faucets.
Electronic equipment and devices are powered by the Energy system, which optimizes performance, and the lighting system is equipped with LED lamps to reduce power consumption and increase service life. Furniture is made of certified wood and carpets were manufactured through processes with low raw material and power waste. In addition to supporting multiple formats, the lighting design promotes rational power use by taking advantage of natural lighting.
The walls in all floors – including offices, restrooms and front desk – were painted with heavy metal-free paint, produced through low pollutant emission processes.
The HU currently adopts several sustainability practices within its daily development activities, using only recyclable materials in its courses, implementing a selective waste collection system (identified trash bins in all areas), and ensuring the proper disposal of batteries, among several others.
REPLACEMENT OF PRINTED MATERIAL
The McDonald’s University has been switching printed materials for electronic Tablets in Brazil, saving approximately 100,000 paper sheets per year and facilitating the update of contents used in its training activities and courses.
The goal is to promote:
• Process efficiency and technology
• Brand value awareness
• Economic and Sustainability
Mission, Vision and Values
To serve quality food while generating delicious and accessible moments for everyone.
To be recognized for offering the best experience in each of our restaurants on a daily basis, generating value for our people and our shareholders.
• We Deliver Quality, Service & Cleanliness to our Customers.
• We are Results-Oriented with an Entrepreneurial Spirit.
• We Promote Meritocracy and Teamwork.
• We Value Diferences and foster Inclusion.
• We Operate Responsibly and Ethically.
• We Contribute to the Development of the Communities in which we operate.